This post reveals how business owners can approach mergers and acquisitions strategically to maximize value and achieve their personal goals. Using a real example of a Seattle tech founder, it explains why focusing on deal structure and timing often matters more than purchase price. The post covers common seller mistakes, the complexity of modern M&A transactions, and the differences between strategic and financial buyers. It emphasizes preparation and understanding buyer motivations as keys to successful outcomes.
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Testimonials
Bryn Peterson is a knowledgeable and balanced corporate attorney with a wide-range of experience from trademarking to lease and trade negotiations. I had the pleasure of working with Bryn on almost a daily basis when he worked for Tree Top. Because our offices were next door to each other I saw and heard him in action interacting with dozens of people daily on all kinds of issues. In my role as Corporate Communications Director I also worked directly with Bryn and sought his expertise on many occasions related to food safety regulations, consumer concerns, vendor agreements and personal services contracts. Bryn was thorough in his review, thoughtful in his guidance, and diligent about serving the best interest of the company. I am confident Bryn will serve his clients well and deliver outstanding service.
Sharon M.
Over a number of years, I worked directly with Bryn in his capacity as corporate counsel for Growers Express (Green Giant Fresh). Bryn oversaw legal matters for a number of diverse agribusinesses including a large captive insurance company. Bryn is detail oriented and very proactive when it comes to assuring the business interests he represents avoid unnecessary liability and exposure. He was a valued member of the team and worked well in a fast paced, complex environment. I highly recommend Bryn Peterson as a competent and reliable corporate counsel.
Tom R.
Bryn has been a big asset to me as he is always thorough and has impeccable integrity. Bryn’s knowledge and skills have made it easy to accomplish projects on time and on budget. He always has a great attitude and is a pleasure to work with.
Ray C.
Bryn helped with a few members who were in dealing with legal situations. I was very pleased with his ability to listen and understand their situations and to provide a well thought out conclusion that was fact based. Each situation meet the demands and needs of our members.
Monty S.
I had the pleasure and privilege to work with Bryn Peterson for over two years at Tree Top, Inc. During that time, I worked with Bryn on several company issues and always found his work to be professional and well done. Bryn demonstrated his legal experience and knowledge on many levels throughout the organization, and always had the best interests of the company in mind.
Scott T.
Bryn was very helpful in reviewing our company’s transportation contracts and recommended several changes that have come to be very beneficial.
Lonnie R.