This post reveals how business owners can approach mergers and acquisitions strategically to maximize value and achieve their personal goals. Using a real example of a Seattle tech founder, it explains why focusing on deal structure and timing often matters more than purchase price. The post covers common seller mistakes, the complexity of modern M&A transactions, and the differences between strategic and financial buyers. It emphasizes preparation and understanding buyer motivations as keys to successful outcomes.
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Testimonials
Bryn Peterson is a knowledgeable and balanced corporate attorney with a wide-range of experience from trademarking to lease and trade negotiations. I had the pleasure of working with Bryn on almost a daily basis when he worked for Tree Top. Because our offices were next door to each other I saw and heard him in action interacting with dozens of people daily on all kinds of issues. In my role as Corporate Communications Director I also worked directly with Bryn and sought his expertise on many occasions related to food safety regulations, consumer concerns, vendor agreements and personal services contracts. Bryn was thorough in his review, thoughtful in his guidance, and diligent about serving the best interest of the company. I am confident Bryn will serve his clients well and deliver outstanding service.
Sharon M.
Bryn’s work is exemplary. Well thought through, thorough, and balanced. Bryn is very good as weighing the risks involved against the issue being reviewed. He’s an excellent advisor because he gives you the good, the bad and the ugly of each issue and helps you figure out the best route to take.
Ned R.
Bryn helped with a few members who were in dealing with legal situations. I was very pleased with his ability to listen and understand their situations and to provide a well thought out conclusion that was fact based. Each situation meet the demands and needs of our members.
Monty S.
Bryn was very helpful in reviewing our company’s transportation contracts and recommended several changes that have come to be very beneficial.
Lonnie R.
Personable and professional at all times, under all circumstances. Demonstrates a “bias for action, clarity, and consistency” through utilization of excellent collaboration and listening skills.
Joe B.
I have worked with Bryn on projects at Tree Top Inc. and I found Bryn to be detailed and professional in his approach to legal counsel. Bryn’s willingness to understand the business needs, and subsequently assuring those business needs are met in the intent and spirit of all contracts and agreements, is invaluable.
Joel Y.